Wednesday, 9 January 2013

Final Prodcution

The video has been uploaded to this link.

It said something about proccesing so if this post is blank please check it an hour or so later.

Wednesday, 19 December 2012

Evaluation

Feedback Form

Tuesday, 16 October 2012

L03 : Audience Research

My social action video is aimed at teenagers because their the ones that get caught up in gun and knife crime , I want the video to stop people picking up knives.

"According to the most recent available Census data, there are 25.6 million individuals in the 12- to 17-year-old age group. The population of 15- to 17-year-olds is slightly greater than that of 12- to 14-year-olds. As in other young age groups, male teens outnumber their female counterparts. Males account for 51.2% of those in the 14- to 17-year-old age group".

 

Television

"Most teenagers watch television, but usually there are points in the year where they watch more than average. This is due to programs coming on in seasons, so they will watch a particular show at a certain time for a number of weeks (as long as it lasts) but then they may watch no television for weeks after the program has ended.

Teenage boys (generally) watch more TV when it is the football season, often watching two games and related shows a week (totalling about 5 hours of viewing). A portion of teenagers watches programs that are regular (such as soap operas) at least five times a week for half an hour or so but this portion is shrinking, as it is hard to find the time each day.

Teenagers are also watching less television because of services such as BBC iPlayer, which allows them to watch shows when they want. Whilst watching TV, adverts come on quite regularly (18 minutes of every hour) and teenagers do not want to watch these, so they switch to another channel, or do something else whilst the adverts run.

The majority of teenagers I speak to have Virgin Media as their provider, citing lower costs but similar content of Sky. A fraction of teenagers have Freeview but these people are light users of TV (they watch about 1 ½ hours per week) so they do not require the hundreds of channels that other providers offer".

Mobile Phones

"99% of teenagers have a mobile phone and most are quite capable phones. The general view is that Sony Ericsson phones are superior, due to their long list of features, built in walkman capability and value (£100 will buy a mid-high range model). Teenagers due to the risk of it getting lost do not own mobile phones over the £200 mark. As a rule, teenagers have phones on pay as you go. This is because they cannot afford the monthly payments, and cannot commit to an 18-month contract. Usually, teenagers only use their phone for texting, calling.
Features such as video messaging or video calling are not used –because they are expensive, (you can get four regular texts for the price of one video message). Services such as instant messaging are used, but not by everyone. It usually depends whether the phone is Wi-Fi compatible, because otherwise it is very expensive to get internet off the phone network. As most teenagers' phones have Bluetooth support, and Bluetooth is free, they utilise this feature often. It is used to send songs and videos (even though it is illegal) and is another way teenagers gain songs for free. Teenagers never use the ringtone and picture selling services, which gained popularity in the early 00s. This is because of the negative press that these services have attracted (where the charge £20 a week with no easy way to cancel the service) and the fact that they can get pictures and music on a computer –then transfer it to their phones at no cost. Mobile email is not used as teenagers have no need; they do not need to be connected to their inbox all the time as they don't receive important emails. Teenagers do not use the internet features on their mobiles as it costs too much, and generally, if they waited an hour they could use their home internet and they are willing to wait as they don't usually have anything urgent to do.

Teenagers do not upgrade their phone very often, with most upgrading every two years. They usually upgrade on their birthday when their parents will buy them a new phone, as they do not normally have enough money to do it themselves".

L03 : Questions for Interviewee

I want to ask qeustions that wil require a full and
detailed response so that I can have some proper
awnsers for my film.

What is your'e mission as a charity/organisation?


Why do you feel so strongly about this issue?
 
 
What do you feel can reduce knife crime in the local area?
 
 
How can we become a part of this anti-knife crime movement?
 
 
Why do you feel young people are pulled into this lifestyle?
 

What is youre vision , what do you want Swipe Music to achieve?


If somebody is caught with a knife , what is likely to happen to them?


Have you had any personal experience with knife crime?


What do you hope to achieve through youre work?


Would you say that you bring youre community together?


What do you have hoped to achieve in the next five years?








L03: Copyright Issues

I am probably going to use archive footage in some form or another because I probably wont be able to get footage of actual gangs and I dont really want to be around criminals carrying knives but I feel footage like this is relevant to my video and should be in there.

Any footage that I use , take or borrow from somebody else will be fully written up and I will have gained their full permission to use.